History and Expansion of Cleaning Doctor

Where it all began
In 1985 William Little was working in a boring clerical job that paid peanuts and so he went seeking some kind of business for which there would be a continuous need. He also wanted to avoid High Street rent and rates, and expensive stocks of equipment. Equally important he wanted a flexible business that paid at the end of the job. He investigated many ideas and finally he was attracted to a cleaning operation; he embarked on a life changing experience.

The new business flourished
Within a few months he was making in three or four jobs what he had been working for all week and he soon realised that the cleaning business was very profitable. His business expanded and so he invested in some new equipment to improve the service to his customers. He began attending all the appropriate training courses in order to develop his new business to a more professional level. His business flourished through an unprecedented level of client satisfaction. Repeat business came quickly and new business soon followed through customer referrals, recommendations and unique marketing strategies that he was starting to develop. William was now taking the cleaning business very seriously and his approach of top class professionalism was to become his stock in trade and to govern every aspect of his business.

Further development
Before long, a UK equipment and chemical supplier asked William to become its sole distributor for the whole of Ireland. Once again his professional enthusiastic and dedicated approach paid dividends and the turnover in his first year as the new distributor was 11 times that of the previous year of the UK distributor. Product knowledge and his sincere direct and knowledgeable approach made him one of Ireland's most reputable stockists of quality cleaning products.

Totally Committed
William Little was now totally committed. His experiences had shown him that, with a dedicated professional approach, the cleaning business was capable of much greater development that he had previously thought possible. Having assisted many entrepreneurs into cleaning, he found that some were successful but many did not bother training or developing their skills and because of this they had little knowledge and never promoted themselves professionally. As a result, William knew that if he could develop and lead a team of committed, like-minded people, who were well presented and delivered a professional service, clients would have all the reasons why they would call his professionals first, and that both he and his team of professionals would benefit from the boundless potential available in the industry.

The Cleaning Doctor franchise was born
After years of being directly involved in every aspect of cleaning and having sourced the best equipment and training available anywhere, William Little decided to give others the opportunity to emulate his success through franchising. He developed the Cleaning Doctor brand and its concept of operations. William designed and developed some very exclusive marketing techniques and included the themes “The Committed Cleaning Professionals” and “Cleaning For Your Health and the Indoor Environment” into his marketing strategies.

To see how the concept would work in practice, a small number of pilot franchisees swung into action in June 1998. The franchise operation was further formulated and fine-tuned with the guidance of professional consultants. The new Cleaning Doctor franchise proved to be resounding success.

Cleaning Doctor Expansion
The success was repeated and the decision was taken to establish the Cleaning Doctor network to cover all of Ireland. Having established a firm presence in both Northern Ireland and the Republic of Ireland Cleaning Doctor embarked on an expansion into the GB market. It is clear from feedback by franchisees from all parts of the UK and Ireland that the Cleaning Doctor franchise is a resounding success.

Cleaning Doctor is built on customer satisfaction
Cleaning Doctor has been designed so that franchisees have all the reasons why customers want to call them first and use them first. As a result, Cleaning Doctor franchisees reap the financial rewards. Cleaning Doctor is built on customer satisfaction and this formula for success is based on a number of customer orientated advantages:

  • Quality and reliability of service that is unique to the Cleaning Doctor network, and that is the best available in the industry.
  • A strong and attractive corporate image.
  • Customer satisfaction is an absolute priority.
  • The flexibility to do exactly what the client needs.
  • A friendly and personalised service.
  • A totally professional attitude at all times.
  • Value for money.

This unique formula has been tried and tested, the results of constantly fine tuning the method of operation over years of trading. It means that the essential ingredients can be passed on to new franchisees with the confidence and knowledge that it is a proven recipe for success – one that can be replicated on a nationwide basis through the franchise network.

Our Commitment to You
Cleaning Doctor Limited is committed to providing its “family” of franchisees with full back-up support to ensure that whilst each franchisee owns their own business they are “not on their own”. The network is, and will continue to be, made up of like-minded people who are determined to promote the Cleaning Doctor principles and enjoy the satisfaction, independence and financial success this brings.

For immediate information, call now and speak with William Little:
Call Free: 0800 695 3344
Phone: 028 6634 1288
Ireland: 048 6634 1288
Int’l: +44 28 6634 1288

Or, complete the Franchise Enquiry Form: