A Thorough Training Programme that covers Operations & Marketing

The initial training consists of a two or three week course. It includes thorough, one-to-one, classroom-based training and practical training at our Head Office near Enniskillen. This is followed up by in-the-field training in the franchisees own territory. The comprehensive programme ensures that new franchisees become competent in every area of the business method, from effective marketing to the delivery of services. It includes accommodation for the period of training conducted away from the franchisee’s territory.

The training programme covers the essentials relating to:

• Equipment & materials
• Provision of services
• Standards of operation
• Vehicle operation
• Promotional activity
• Acquiring customers
• Marketing and sales
• Business administration
• Recruiting and training of staff
• Staff management
• Personal development
• Growing the business

Operational Training - How to Deliver Services
During operational training franchisees are issued with a comprehensive Operations Manual, together with supplementary technical manuals. These manuals clearly document the highly valuable Cleaning Doctor know-how and expertise. They an indispensable reference for every aspect of the operating method and the Cleaning Doctor formula for success.

Training - How to Market
Each new franchisee is fully trained in the winning marketing techniques and strategies that have been proved to be extremely successful. This training includes very informative programmes with ideas that will “Eat Your Competition Alive”, “Gold Mine Newsletters”, “Marketing Ideas” and the “Ultimate Success Secrets.” All these marketing programmes have been tried and tested. Franchisees learn in days what takes other 5 to 10 years.

Marketing Manual
Franchisee are issued with a comprehensive marketing manual that details a dynamic marketing plan for the new business. It includes a complete step-by-step, week-by-week marketing and business-building programme that is a virtual ‘road map’ to getting the business rolling from week one. New franchisees simply follow the proven strategies to success.

Promotional Materials
Franchisees are provided with the “Silent Salesman”, the Cleaning Doctor Portfolio and bespoke advertisement and sales letters, specifically tailored to their local publications and budgets. All are designed to generate new business and to sell additional services to customers.

Personalised Stationery Package
Franchisees are provided with all the stationery and forms necessary to operate the business in a professional and businesslike manner. All stationery items include the Cleaning Doctor Logo and are personalised to the franchisee.

Corporate Uniforms
Each new franchisee is provided with two full sets of the attractive Cleaning Doctor uniform, which displays the Cleaning Doctor logo.

Equipment
During initial training franchisees are issued with their complete equipment package, along with all the necessary training on each item. All equipment is mounted into the vehicle in specific locations designed to ease deployment when operational. Franchisees are also instructed on routine maintenance and emergency repairs. See more information on equipment page.

An Effective Launch Programme
Each new franchisee is provided with an effective launch programme that gets the business ‘rocking and rolling’ from month one. The launch programme is designed to have a massive impact in the franchisee’s area, through press and leaflet activities. This programme, coupled with roadshow activity, ensures that the public quickly become aware of the new Cleaning Doctor Franchise. If there is already another Cleaning Doctor franchise in the area, a joint programme will be devised to tap into the existing client base. In such cases, the franchise partner may already have in excess of 1500 – 2000 clients who will all have a need for the services of the new franchisee.

Continuation Training and Professional Courses
At Cleaning Doctor we believe that training is never finished; its an ongoing process. The cleaning industry is evolving all the time, with new products , materials and techniques appearing regularly. Our ongoing training is designed to keep franchises fresh and up to date with new products and practices. Our refresher courses are held in the UK and Ireland. Franchisees are able to attend various locations, depending on when the franchise becomes operational and where he or she lives.

Continuation Training - A Specialist Course at Head Office
In addition to the refresher courses, franchisees attend specialised training courses in order to certify them to national and international standards. These courses ensure that franchisees are kept up to date on technical developments and specialist subjects appropriate to their individual franchise package.

Internet Services
The Cleaning Doctor website promotes the Cleaning Doctor Network and each franchisee has a page with their services listed along with their contact details and customer testimonials. The website can be found at any of the following addresses:

www.cleaningdoctor.net
www.cleaningdoctor.co.uk
www.cleaningdoctor.ie

Each franchisee has a unique e-mail form, which is accessible through his or her web page.

Licensing Rights
The franchisee receives the right to trade exclusively for their particular services in a defined, protected territory under the Cleaning Doctor corporate identity and trademark, and all the benefits that go with it.

For immediate information, call now and speak with William Little:
Call Free: 0800 695 3344
Phone: 028 6634 1288
Ireland: 048 6634 1288
Int’l: +44 28 6634 1288

Or, complete the Franchise Enquiry Form: